How to define the color chart for fashion collection? Check out 5 tips!

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The production of a fashion collection requires planning and research. In addition to creating a good mix of pieces, it is important to seek a balance between the concept of the collection and the DNA of the brand through the colors chosen.

Some ideas of colors, fabrics and prints appear even before the stage of defining themes and concepts. Usually, they are fixed on the moodboard , an inspiration board for the collection’s productions.

In this post, we have put together five tips to get you right in defining the color chart for the fashion collection. Check out!

1. Consult surveys and reports
Research is essential to collect information and build knowledge about different topics. Be it fashion, art, music or technology, they help to understand changes in consumer behavior and habits, being great sources of inspiration when planning the collection .rang rasiya

fashion color chart

In addition to the color of the year released by Pantone , the main color company in the world, there are other surveys that present the main trends identified in various sectors, such as Pinterest reports , WGSN , UseFashion and content on the Sebrae fashion market .

2. Research the specifics of the segment
Each fashion segment has its own characteristics that are also subject to change. Knowing which are the trends of pieces, fabrics and colors of the segment of operation can help – a lot – in the elaboration of the color chart for the fashion collection.

fashion color chart
For collections of fitness fashion, for example, it is important to know that in several portals and blogs on the practice of physical exercises, there is information about the influence of colors on the performance of activities. Some experts recommend using vibrant colors to increase energy during training, which can directly influence the choice of shades.

3. Take research trips
Typically, fashion research trips take place twice a year, being directed to collect information and seek inspiration for the spring / summer and autumn / winter seasons.

fashion color chart

Visiting capitals and other reference places in fashion is a great way to seek inspiration for different stages of collection planning. In addition to keeping an eye on the parades, fairs , exhibitions, studios and renowned stores, pay attention to the architecture, culture and art of the place, which can generate several insights for the creations.

Read also: 7 tips to increase productivity in clothing making

4. Search for information in books
The books allow for more in-depth research on various topics and are inexhaustible sources for those working in the fashion world. The materials specifically about colors gather relevant information such as chromatic patterns and several studies based on mariab consumer.
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Some of them help to understand how colors are psychologically and culturally linked to the collective’s choices. Check out some names of books that can help in defining the color chart for fashion collections:

Color Forecasting : forecasts of trendy color trends (Clarice Garcia)
The Psychology of Colors: how colors affect emotion and reason (Eva Heller)
Fabrics and Fashion (Jenny Udale)
The Use of Colors (Cris Peter)
Color Communication (Paula Csillag)
Color in the Creative Process (Lilian Ried Miller Barros)
5. Do experiments
Typically, a color chart features six to 12 colors for each segment. The main colors are predominant in the pieces of the collection, while the complementary ones appear only in the details of the garments.

fashion color chart

To define the palette, consider the different textures, composition and dyeing of the fabrics that will be used. Analyze and experiment to evaluate the tones, rang rasiya nuances, luminosity and saturation of the selected colors, always thinking about the target audience and the theme of the collection.

Defining a color chart for the fashion collection is not a simple task, but fortunately, there are several resources that help in this mission!

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